Ernesto Castaldini de Wunderman Thompson
Ganadores América Latina:
ORO
“Gringophobia” de Jotacom Brasil para EF English Live (2 oros)
“Spoilerland” de Don Buenos Aires para Telecom
“Columbia, The Official Soccer Team of Confusion” de Proximity Colombia para Snickers
“HIV en agenda” de Wunderman Thompson BA para Fundación Huesped
Los ganadores del caso Gringophobia de Brasil
PLATA
“El Mensaje de María” de Wunderman Thompson BA para Movistar (2 Platas)
“Theraflu Tracker” de Wunderman Thompson BA/Bogotá/Mexico para GSK
“The Training Song” de 121 Tribal Perú para Movistar
BRONCE
“Gringophobia” de Jotacom Brasil para EF English Live
“The man who lost his job because he had a “Map”, de Proximity Colombia para Old Spice
“On Time Forecast” de Global Chile para Gasco
“Catflix” de Global Chile para Champion Cat
“Click courses 2018” de Global Chile para Entel Empresas
“Lanzamiento Vanish Gold” de Geometry Mexico para Vanish
TODOS LOS GANADORES
Best Art Direction
U Own It – BECU and DNA Xmas Mode – SHACKLETON
We Make Brand System – We Make – Autism at Work and Atmosphere Proximity
Best B2B Campaign
The Brave Stories Christmas campaign – Barncancerfonden and Reaktion
Best Campaign for CSR/Social Good
My Special Aflac Duck – Aflac and Carol Cone ON PURPOSE Project #ShowUs – Dove and Publicis Sapient
Maria´s Message – MoviStar and Wunderman BA Kupu – Spark and Colenso BBDO
Best Campaign Under $250,000
Free or Persecuted – Amnesty International and Ambition
Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid
Columbia, The Official Soccer Team of Confusion. SNICKERS. – Master Foods – Snickers and Proximity
Puppo – Puppo and Colenso BBDO
Best Customer Acquisition Campaign
Joker Festival – Loterias y Apuestas del Estado and Proximity Madrid
Have a Little Adventure – Tourism Central Coast and AFFINITY
Best Customer Engagement
Bang & Olufsen Brand Experience – Bang & Olufsen and Publicis Sapient
Samsung Explore – Samsung and Publicis Sapient
Virgin Holidays Customer Journey – Virgin Holidays and Proximity London
Best Customer Loyalty Campaign
Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid
Click courses 2018 – Entel Empresas and Global
Virgin Holidays Customer Journey – Virgin Holidays and Proximity London
Best Data-Inspired Insight
Free or Persecuted – Amnesty International and Ambition Go Back To Africa – Black & Abroad, LLC and FCB/SIX On Time Forecast – Gasco and Global
4/20 High-Atus – Wingstop and Barkley
Best Innovative Product Development
Get Your Time Back – how DSB kept commuters loyal during extensive trackwork – DSB and Nordlid
Changing the Game – Microsoft and McCann New York
Best Integrated Campaign
Project #ShowUs – Dove and Publicis Sapient Changing the Game – Microsoft and McCann New York SickKids VS – Crews – SickKids Foundation and Cossette
Wheeler Mission: Building for Change Campaign – Wheeler Mission and Brewer Direct
Best Use Of Branded Content
I’m Drinking it For You – DB Breweries and Colenso BBDO The Training Song – Moviestar and 121 Tribal
New Zealand’s Welcome – Tourism New Zealand and Tourism New Zealand In-House
Best Use of Copywriting
Economist World Cup – The Economist and Proximity London
Best Use of Creative Storytelling
Go Back To Africa – Black and Abroad LLC and FCB/SIX
Best Use of Data Driven Technology
Theraflu Tracker – GSK and Wunderman BA/Wunderman Bogota/Wunderman MX
Inner Nature – Weleda and The Shipyard Puppo – Puppo and Colenso BBDO
Best Use of Direct Mail
TV Licensing – Pulse Will You Be In? – TV Licensing and Proximity London
ADT Fire Safety VR Experience – ADT and Harte Hanks
Best Use of Display
Kids Not For Sale – Snapdeal and WATConsult Economist World Cup – The Economist and Proximity London
Best Use of Email
Emails That Fit Your Life – CIBC and FCB/Six
The Brave Stories Christmas campaign – Swedish Childhood Cancer Fund and Reaktion
Virgin Holidays Customer Journey – Virgin Holidays and Proximity London
Best Use of Emerging Technologies
ADT Fire Safety VR Experience – ADT and Harte Hanks Go Back To Africa – Black & Abroad, LLC and FCB/SIX Kupu – Spark and Colenso BBDO
Best Use of Experiential
Hack This Billboard – Dice and Barkley
#MakeYourChoice – McDonald’s (Hardcastle India) and DDB Mudra Group
The Sending Machine – Publicis Sapient
Best Use of Mobile
Maria´s Message – MoviStar and Wunderman BA
Kupu – Spark and Colenso BBDO
Best Use of Search
Alexa, Play My Song – Amazon Echo India and Blink Digital India
How Myntra gained 84 times greater ROI from SEO than Paid – Myntra Designs and INFIDIGIT Consultants Pvt. Ltd.
Best Use of Social Media
Go Back To Africa – Black and Abroad LLC and FCB/SIX Gringophobia – EF English Live and Jotacom
The Man Who Lost His Job Because He Had a “Map”. – Old Spice, Procter and Gamble and Proximity Colombia
SickKids VS – Crews – SickKids Foundation and Cossette
Best Use of Video Content
Catflix – Champion Cat and Global Gringophobia – EF English Live and Jotacom Romeo & Julio – UBER and SHACKLETON
Consumer Products
Columbia, The Official Soccer Team of Confusion. SNICKERS. – Master Foods – Snickers and Proximity Colombia
Changing the Game – Microsoft and McCann New York Lanzamiento Vanish Gold – Vanish and Geometry México
Consumer Services
ADT Fire Safety VR Experience – ADT and Harte Hanks Gringophobia – EF English Live and Jotacom
Kotak General Insurance – #DriveLikeALady – Kotak General Insurance and Fulcro Consulting Pvt. Ltd.
Spoilerland – Telecom and DON
Financial Services
U Own It – BECU and DNA
New national emergency number – 114 – DNB and TRY
811 #IndiaInvited – Kotak Mahindra Bank Ltd and Cartwheel Creative Consultancy Pvt. Ltd.
TymeBank Launch Campaign – TymeBank South Africa and King James Group Cape Town
Health and Wellness
Jr. Forecast – Kronans Apotek and Perfect Fools Changing the Game – Microsoft and McCann New York One bite is all it takes – Pfizer Norway and TRY
SickKids VS – Crews – SickKids Foundation and Cossette
Not-For-Profit
Free or Persecuted – Amnesty International and Ambition HIV on the Agenda – Fundación Huésped and Wunderman BA
Wheeler Mission: Building for Change Campaign – Wheeler Mission and Brewer Direct
Publishing, Entertainment, and Media
Planet or Plastic – Story that Stays – National Geographic and Isobar
Economist World Cup – The Economist and Proximity London TV Licensing – Pulse Will You Be In? –
TV Licensing and Proximity London
Technology and Communications
Kupu – Spark and Colenso BBDO
Travel & Hospitality
Go Back To Africa – Black & Abroad, LLC and FCB/SIX Halloween at Liseberg – Liseberg and Welcom
Uber ZigZag – Uber and Shackleton
